Social Media vs. Real Life

How much time do you spend scrolling aimlessly through your Social Media feeds? Fast forward 30 mins and you are 400 weeks deep in someones Instagram feed who you once knew, no longer talk to or an ex’s ex-girlfriends new boyfriends feed. We all do it, I know I am guilty. Lately it has left me feeling anything but inspired, it has actually done exactly the opposite.

Being a social being, it’s totally naturally for me to tweet my life, post about it on Facebook and publish the beautiful images I take on Instagram.  It’s my life, I don’t think twice about it, its just second nature.

However recently Social Media scrolling/stalking has not made me as happy nor has it inspired as it used to. It makes me feel jealous, unhappy and insecure. I know I have achieved a lot in terms of my career, I am successful, I own property, I have a car that is paid off, a boyfriend who loves me, and a cat who who is the best cat in the whole wide world (not up for discussion, she is) and I have done all of that through working in Social Media which is the ironic part.

I am sure I am not alone when I say that I need to stop comparing myself to people’s perfectly curated Social Media feeds, the amazing clothes that they wear, the make up they use, and living rooms they just re-decorated especially when I know the majority of them were given massive discounts if not given them for free by brands, the very brands I have worked for over my career.

So, if any of you have ever felt insecure because of a Social Media post, just know that so do I. If you have compared yourself to people you don’t even know, so do I.  If you compare your success to people you don’t even know, so do I.

I thought what I would do is  post a few of my best social media posts with an explanation of exactly what was going on behind the scenes so if any of my pictures ever made you think that I was on top of the world and living my best life that you felt a little bit of jealousy or a little insecure, like so many people make me feel that firstly that was not my intention and secondly this is what was going on with me as I posted it.

Mumford and Sons South Africa 2016

This was me backstage at Mumford and Sons in 2016. One of my closest friends was the Marketing Manager of Universal Music and I had been doing freelance work for Universal Music for about a year. This was one of the best days of my life. Really though, I was so star struck and shy I very nearly didn’t ask them for a picture and I am actually shaking in this picture with nerves. Also all I wanted to do was talk to them casually, I lost all my personality and could only make a self-deprecating joke about my height.

Backstage at Mumford and Sons South Africa 2016

Told you I made a joke about my height.

Ok next one:

Garden Court Marina Leories 2016


This is one of the best pictures I think I have ever taken. I love how gloomy of a day it is but how bright the colours from the play area below are. What was really happening in this picture is that it was the day before Leorie’s and I don’t really know how I got to go with my agency at the time, NONE of the ads I had worked on were nominated (is that the right word) and I was there just tagging along for a ride that I didn’t feel I deserved  I had worked long hours and been instrumental on the account I managed, but it was social and hadn’t been nominated. I also bought a dress that was a bit shorter and tighter that I would have liked and felt super self conscious about it at the awards show. In a world where I work BTL I don’t really know that many ATL guys and I felt a bit spare the whole time (that has changed thankfully!)


Maboneng Instagram shoot

I went on an Insta-meet that’s how this picture was taken. I felt like the Instagram people who organised the walk were douche bags, they treated us all like minions who were just there to help them get more followers and be recognized by Instagram. I had really hoped that I would be able to talk to someone who would help me use the right tools to edit my photos, as well as use my camera and well… No one did. Very few people like sharing or teaching their skills ya’ll, if you don’t know how to do something an influencer is sure as hell not going to teach you especially if you are stranger because then you become a threat (I will stand by this, it’s a sad world that we live in). Also this was in Maboneng and reason the I wanted to go to this specific Insta-meet was just encase I bumped into the guy I was having a fling with. Spoiler alert I didn’t and things ended about a 2 months later with us. I was pretty broken up about it, but now I am so glad it’s over so I got to meet the lovely human that is such a MAJOR part of my life now.

Photo shoot Johannesburg Skatepark

I really hurt my ankle doing this jump. Like badly, I stopped running after this for a while because it hurt so bad. That made me feel really fat. Mew.

Vans Fancy floors


I regularly post using a popular hashtag #IHaveThisThingWithFloors, I saw this floor and had to post about it but the pizza joint where I took the image chased me out because they said I wasn’t a paying customer. It was awkward. I always get VERY awkward taking pictures in public. Do you?

Anyways, that just a few of my Social Media Posts however if you do want to follow me you can do so here, I promise I keep it hella real.




I have decided that because I can’t take a break from Social Media, I am going to take a break from being so hard on myself, if you struggle with this too then I hope you manage to do it too.

If you get a twinge of jealousy or can’t feel happy for someone going on yet another trip overseas (5th one this year for the person I have a love / hate relationship with) then put down your phone, walk away from it and do something that will get your mind off of it. I know it’s easier to say than do, but I saw another sponsored travel post from this girl and I was like “No Justine, go for a run, listen to some great music and put down your stupid phone”

So after you are done reading this, put down your phone, close your social media accounts and go do something where you need to use both your hands (wink wink – that is open for interpretation)


  • Ruby Letters

    December 15, 2017 at 11:29 am Reply

    I loved this post…i really did.
    I’ll be honest and admit that I seem to have an uncanny ability to look at people’s posts with a lot of salt. I rarely feel jealous or envious of anything i see online. I’m not sure how exactly i got here….but i’m glad it’s where I am.
    I do however believe that you are touching on a subject that affect a lot of people. And it’s important to let them know they aren’t alone. When next you feel jealous or inadequate or anything like that…look back at your own life and what you have achieved and feel proud 😉

    • Justine

      December 15, 2017 at 11:40 am Reply

      I think the issue is that in the moment you are like “I have done nothing with my life, I work my ass off and don’t do half the stuff everyone else seems to do. I am a failure” but if you can just shake yourself and be like “You are OK, you are doing OK”” that is a huge thing. Weirdly before I decided to publish this, I got the best Whatsapp from on of my closest friends just checking in an and telling me how proud she was of me and how far I had come from varsity days.

      • Ruby Letters

        December 15, 2017 at 11:44 am Reply

        I love that! you have awesome friends:)

        and btw…i think you’re pretty damn awesome too 😉

        • Justine

          December 15, 2017 at 11:49 am Reply

          As are you!

  • Lauren Prior

    December 17, 2017 at 10:27 am Reply

    We obviously all feel it – nice to say it out loud for a change, hey! 🙂 xx

    • Justine

      December 18, 2017 at 12:42 pm Reply

      It really is. Man, this ish gets me down soooo often!

  • Tanya

    December 24, 2017 at 6:47 am Reply

    I am my own worst enemy when I scroll through people’s feeds and envy their amazing lives and end up being depressed about mine ☹️

    • Justine

      December 26, 2017 at 11:51 pm Reply

      It’s the worst! But I think I actively just need to stop comparing myself to other peoples journeys!

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